Welcome to Contests Giveaways!

Running a business requires you to use various marketing strategies and determining when it's best to use which. One marketing strategy that you'll no doubt use often is giving out giveaways, and if you haven't had any experience yet with this strategy, here's what you should know.

What are Giveaways?

Giveaways can be any product that's given away - usually for free or at a reduced price - to achieve a certain result.

Uses or Benefits for Giveaways

Creation and Retention of Interest - If the giveaways you're giving away are useful and durable, recipients would no doubt be able to use them for a long time. Consequently, they can become your customers in the future because the imprinted logo or brand name on the giveaways constantly reminds them of how they got the product in the first place.

Trade Show Traffic Generation - If you are joining a trade show, one way of encouraging people to visit your booth is to offer giveaways. And to make sure that the benefit's mutual, make sure that you attach a pamphlet to the product or require people to listen to you first before allowing them to proceed to the "next step" and accept their "reward". When others see people flocking to your booth, curiosity will usually prompt them to join in and the cycle goes on and on.

Free Samples as Giveaways - If you've got a new product to introduce to the market, you can give samples away and allow prospective customers to experience for themselves the benefits of your latest product. This can even be a more affordable marketing solution since you don't have to make use of the services of another manufacturing company. In this instance, it's your own factory that's manufacturing the products you intend to give away for promotional use.

Promoting through Corporate Giveaways - Whenever your company celebrates an important milestone - anniversaries, acceptance of any award, or achievement of a special goal - you can use the occasion as another opportunity to "subtly" market your products and services through corporate giveaways.

If you don't know, corporate giveaways are just another synonym for giveaways, and by imprinting the product's name or logo, you'll be able to effectively create and sustain interest once more.

Incentives for Your Sales Force - Contrary to popular belief, giveaways are not for customers alone. They can also be given to your sales team, for instance, to encourage them to work harder in the future.